Building a business is a lot like growing a plant. At first, it’s just a seed—a tiny, fragile idea. It holds potential, but that potential means nothing without care, attention, and patience. This is what my experience taught me: even when you do things consistently without much focus, they often yield good results. But when you combine consistency with focus, the results can improve exponentially.
This realization hit me during a pivotal moment in my entrepreneurial journey, one that I’ll never forget.
A few years back, I started my business with big dreams and an even bigger to-do list. Like most startups, I was juggling everything—marketing, sales, operations, customer service—trying to do it all. I was stretched thin, unfocused, and honestly, overwhelmed.
One evening, while sitting in my small, cluttered office, my eyes landed on the wilting plant sitting on my desk. It was a gift from a friend, but I hadn’t watered it in weeks. I stared at it for a moment and thought, This poor thing doesn’t stand a chance if I don’t take care of it.
It dawned on me that my business was no different. I was scattering my energy in so many directions that I wasn’t giving any one thing the attention it needed to thrive. That night, I made a promise to myself: I would focus on one thing—my brand.
I committed to showing up online every single day for 12 months, no matter how small the effort seemed. Like watering a plant daily, I knew consistency would be the key to growth.
At first, it was hard. Some days, I doubted whether my efforts were making a difference. I posted content, engaged with my audience, and shared my journey, often wondering if anyone cared. But I kept going.
Then, something happened.
After about three months of consistent effort, people started noticing. An acquaintance who knew me as a teacher and tutor reached out and asked me to visit his business. He wanted me to provide consultancy and guidance for his operations. That conversation was a turning point. Slowly, my efforts started gaining traction. The growth was slow initially, but as my brand gained momentum, it felt like the world began to meet me halfway.
By the end of the year, my professional identity transformed. I was no longer just seen as a math teacher or tutor—I had positioned myself as an edupreneur who could guide entrepreneurs and leaders in the education business.
The lesson I learned was simple but powerful: Master one focus, build your brand and show up daily—12 months of consistency can transform your business and your life.
Consistency isn’t glamorous. It’s not the quick fix or overnight success we often crave. But like watering a plant, those small, daily actions compound over time, creating results that are deeply rooted and resilient.
So here’s what I’ll leave you with: Growth takes time, but with consistency, it’s inevitable. And if you pair that consistency with laser-sharp focus, the results won’t just be good—they’ll be extraordinary.
If you’re feeling overwhelmed or stuck in your journey, take a step back and ask yourself: What’s the one thing that needs my focus right now? Commit to showing up for it every day, and trust the process.
Great things take time. And they’re always worth the wait.